SAD hopes to retake Punjab election by leveraging ‘Brand Badal’ | Moga Rally

Pani Bachao, Punjab Bachao Brand Badal Moga Rally

the Shiromani Akali Dal (SAD) is facing a tough challenge not oly from the traditional rival Congressbut also from the upstart AAP. In the run-up to the assembly elections, SAD on Thursday focused on building Brand Badal during its much-publicised ‘Pani Bachao, Punjab Bachao’ rally in Moga.

During the rally, coinciding with chief minister Parkash Singh Badal’s 90th birthday, the top Akali leadership made it clear that Punjab’s river waters would be its biggest poll plank in the upcoming elections.

Projecting itself as the ‘biggest saviour’ of Punjab’s interests, the SAD reiterated the rhetoric of “not a drop of water to spare for neighbouring states” in the backdrop of the Sutlej-Yamuna Link (SYL) canal row.

The party also launched a two-pronged attack against the rival parties dubbing the Aam Aadmi Party (AAP) as the enemy of youth and the Congress as “anti-Sikhs”.

“We have taken a pledge not to share a drop of water with neighbouring states. Already, we have given a burial to the inter-state water dispute by returning SYL canal land to the owners,” said Badal while addressing the rally.

At the SAD government rally in Moga

Bringing its core “panthic” agenda and development plank on the centre stage, the SAD attempted to display its mass base through the rally.