Why big brands love Badshah, Honey & Diljit Dosanjh (Video)


New Delhi: Brands are finding their way into the hearts of consumers through artistes with millions of followers, both online and offline.

Punjabi rappers like , Raftaar and are being signed up by brands to create music videos. Singh also promoted American Swan brand earlier.

Yamaha Motor Pvt. Ltd’s latest campaign, a rap song created and sung by popular rapper Badshah, who also features in the video has crossed 4 million views on Youtube. it was created to promote its recently launched scooter Cygnus Ray-ZR.

The campaign is being promoted on streaming sites like Gaana, Saavn, Hungama, iTunes and Wynk. The video is also being promoted on music channels.

Coca-Cola roped in Punjabi singer and actor Diljit Dosanjh last year for the Punjab market. Apart from appearing in regional campaigns, the singer appeared in the Independence Day special episode of Coke Studio Season 4

“Having Badshah on board will give additional impetus to it, as he has a huge fan following and a majority of them are youngsters,” he added.

This is not the first time Badshah has appeared in a branded music video. In April this year, the consumer durables company Hitachi also roped in the rap artiste to create a music video for the promotion of its I-Clean range of air conditioners.