7 things about Twitter you must know | Social marketing

7 things about Twitter you must know

You may be a newbie to twitter or using it for years to connect with people, but these seven simple lessons will help you get more out of the tool and get more followers.

Twitter takes a lot of work, has its own lingo and some grammar rules and silly hashtags that are everywhere. Know them better with these simple tips.

  1. Photos and Links are no longer counted towards tour 140-character limit:

I am sure you know by know that you tweet can be a maximum of 140 charcter long, spaces included. But you will be happy to know that since September 2016, Twitter has started excluding images, gifs and links from this limit. This means you have to shorten your links any longer to save space. However, twitter is slowly rolling out this feature and you may not have got this yet. Please check your account if Phot and links are counted towards the limit or not.

  1. Twitter has its own jargon.


Twitter has a whole glossary of jargon. Go Through this  and definitely read up on hashtags.

  1. Twitter is Public (mostly)

Unlike Facebook, Twitter is a public social network and unless you protect your tweets (by making your account private) everything you say can be seen by anyone at any time. Your tweets can be found in Twitter search at any time. Twitter is all about sharing information. Ideally, don’t tweet if you don’t want it to be seen by even one person in the world.

  1. Username can be changed any time.

And its maximum 15 characters. You can change it anytime you like to anything that is available. You don’t lose any followers or anything like that, when you change your name but you can drive your followers crazy if you do this very often.

  1. You can only send a direct message to somebody if they are following you

You don’t have to both be following each other. Direct messages can be one-way, i.e., Narendra Modi and his millions of fans. This is done to protect people from being bombarded with spam. If somebody is bugging you via direct message, just unfollow them. Problem solved.

  1. If you start a tweet with @username, it’s a reply.

A Reply will only be seen by the person you replied to and people who are following both of you. Nobody else will see it in their stream though it will show up on your profile page and in Twitter search. Please note that a Reply is still not private as anyone can find this in search or on your profile page.

  1. If you tag a username not at the start of tweet but any place after that, it’s not a reply

This is called a mention. It’s important to know the difference between this (mention) and a reply. Everybody following you will see that message.  Not everyone knows this difference.

Finally, it is perfectly OK to be lurking and following some cool people and friends in the beginning, without posting much. Unless you are Alia Bhatt or Yo Yo Honey Singh, not many will notice you till you have painstakingly built your followers.

Tough, but true. It also means that not many will notice you mistakes. Happy tweeting!